Insufficient Candidate Enrollment
Seats remained open—even as capable aspirants searched for the right program. The signal wasn’t reaching the students.
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Your MBA Journey, Confidently Started at SHIM
We helped SHIM meet students where they are—online—with a clearer voice, stronger identity, and useful touchpoints. The result: more clarity, more confidence, and more qualified aspirants choosing SHIM as the place to begin their management career.
About SHIM
Sant Hirdaram Institute of Management (SHIM), Bhopal, prepares ambitious students for careers in business and leadership. Rooted in ethics and industry exposure, SHIM’s programs—including the MBA—combine practical skills, thoughtful mentorship, and hands-on projects that matter. Our work focused on making this promise more visible online—so the right students find the right fit at the right time.
What We Needed To Fix
No Admission Strategy
No cohesive journey from discovery to decision—students needed clarity, guidance, and timely follow‑ups.
High Volume of Fake Inquiries
High noise, low intent. Teams were busy qualifying instead of connecting with real prospects.
Low Website Traffic
The website wasn’t answering key questions or creating momentum.
Poor Social Media Reach
SHIM’s strengths weren’t visible on the platforms students browse every day.
No Content Marketing Strategy
No content rhythm to address doubts, showcase outcomes, and build trust over time.
Ineffective Designs & Media
Existing content failed to resonate with potential students.
How We Responded
Student‑First Planning
Mapped the journey from first impression to application, fixing gaps and adding helpful moments that reduce friction.
Social Media Clarity
Built an editorial plan that answers real student questions, showcases campus life, and proves outcomes consistently.
Qualified Demand
Deployed intent‑driven ads and forms that prioritize quality over volume—so counselors spend time with the right people.
Refined Identity
Updated visuals and messaging so SHIM’s strengths—faculty, projects, placements—are easy to understand and easy to trust.
What We Actually Did
Clear Plan, Clear Roles
Built a research‑backed scope with timelines, ownership, and measurable checkpoints—so progress stays visible.
Meaningful Engagement
Ran formats students care about—Q&As, campus highlights, alumni moments—driving authentic interactions over vanity metrics.
Content That Helps
Produced explainers and proof points that answer doubts, outline outcomes, and guide decisions—without hype.
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What the Numbers Say
A clear look at the key metrics behind SHIM’s admissions momentum.
These outcomes came from intent‑driven targeting, useful content, and consistent follow‑ups—designed to convert curiosity into qualified conversations.
Highlights at a Glance
- ₹3 Lakh+in 3 months (peak admissions window).Ad spends managed for them
- ₹60 lakh+400+ Qualified Admission Leads generatedTotal revenue attributed to ad‑driven leads
- 20x +Return on Ad Spend (ROAS)Overall campaign ROAS achieved
Supported 400+ admissions over the last three years through a balanced mix of organic and paid strategies.
Outcomes We Delivered
All 300 MBA Seats Filled
Full enrollment achieved for the MBA program.
Best-in-class CTR for Ads
Optimized campaigns delivered consistently high click‑through rates.
Viral Social Media Content
Content that resonated widely and boosted meaningful engagement.
60% Growth on Facebook
Over 250,000 new visitors.
80% Growth on Instagram
Attracted 150,000 new visitors.
In Their Words
What SHIM Says About Us
Client Appreciation & Trust
Message from us: We believe in building long‑term relationships. Our team had the opportunity to meet SHIM’s leadership in person, where they acknowledged our transparent process, strategic approach, and the measurable results we delivered.
Beyond Marketing – Building Real Connections
Message from us: Our work goes beyond screens—we visited SHIM and directly engaged with students, helping them understand the role of digital branding, admissions strategy, and career impact. This session strengthened SHIM’s brand connection with its student community.
The Impact
With clearer messaging, helpful content, and consistent outreach, SHIM’s digital presence now reflects the quality of its programs. Full admissions, stronger engagement, and a reputation that resonates with MBA aspirants across Bhopal.
When institutions communicate with clarity and care, students respond. With the right digital strategy, traditional campuses can thrive—and lead—in competitive admissions.
Contact Us
Call Us
+918085652729Mail Us
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Bhopal , Indore , Mumbai , Delhi
