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[Case Study]
Pachmarhi Ayurveda
How We Transformed a Legacy Ayurveda Brand into aDigital Success
[Industry]
Healthcare
Services Provided
Overview
Pachmarhi Ayurveda is a well-established Ayurvedic brand rooted in the heart of Madhya Pradesh. Known for its pure and effective natural oils and remedies, the brand has built a loyal customer base through offline sales and word-of-mouth marketing. However, in an increasingly digital world, their lack of an online presence limited their growth potential. In 2022, we partnered with them to take their brand digital, establish a strong online identity, and unlock nationwide sales opportunities.
[Challenges]
Despite their strong offline reputation,Pachmarhi Ayurveda faced several hurdles in the digital space
Limited Digital Presence
No significant reach or branding across online platforms.
No Social Media Strategy
Struggled with organic reach and lacked engaging content.
No E-commerce website
Initially, the client did not believe in the power of digital platforms.
Trust issues in the ayurvedic industry
Many fake brands existed in the market, making credibility a key factor.
[Our Approach]
Rebranding Digital Presence
Established Pachmarhi Ayurveda as a credible and trustworthy brand in the online market
Targeted Paid Ad Campaigns
Established Pachmarhi Ayurveda as a credible and trustworthy brand in the online market
1.2M+
People Reached
15K+
Visited the business
1.85K+
Successful Sales
2.4K+
Distributer Lead Generation
Before
- ❗Inconsistent brand colors
- ❗Random posting schedule
- ❗Low audience engagement
- ❗Weak visual quality
After
- ✓ Cohesive branding calendar
- ✓ Strategic content
- ✓ Interactive, engaging posts
- ✓ Professional, polished visuals
what improved?
+150% Followers|
2x Engagement|
+60% Website Traffic
E-commerce Website Development
Designed and launched a user-friendly, conversion-optimized website within one month.
PR & Brand Awareness Initiatives
Built credibility through media coverage and online trust-building efforts.
THE RESULTS
🏆 Dominating
Digital Presence
Became one of the top Ayurvedic brands online with a strong following
🛒 Successful
e-cOMMERECE LAUNCH
Enabled nationwide online sales, increasing accessibility.
💰 5-7X
Monthly Growth
Online sales increased month over month (MoM) by 5-7X
👥 Expanded
Customer Base
Increased potential buyers through data-driven marketing campaigns.
THEIMPACT
Stronger Brand Credibility
Established Pachmarhi Ayurveda as a trusted name in the Ayurvedic industry
Revenue Growth
Online sales now contribute significantly to their overall revenue.
Sustained Online Engagement
Ongoing social media and digital marketing ensure long-term success.
With a powerful digital presence and consistent online growth, Pachmarhi Ayurveda has successfully expanded beyond its offline roots, proving that even traditional brands can thrive in the digital age .