AB Capital is a business consultancy in Dubai, UAE, helping entrepreneurs set up, audit, and grow their businesses. Despite their expertise, they struggled with lead generation, website performance, and social media engagement.
AB Capital’s old website had been compromised and eventually flagged as adult content by Google. For a consultancy that relies heavily on credibility, this wasn’t just a technical issue — it was a direct hit to their reputation. Clients were hesitant to visit, and the brand’s trustworthiness suffered.
Their social media presence was nearly invisible. Posts reached almost no one, and engagement was minimal. With no organic reach and no search visibility, AB Capital struggled to stay relevant in conversations that mattered.
Earlier marketing attempts brought in inquiries, but very few aligned with their actual target audience. AB Capital was spending time filtering irrelevant prospects — a cycle that drained both efficiency and momentum.
As a consultancy operating with lean marketing resources, AB Capital needed meaningful results without burning through their budget. Every strategy had to be intentional, measurable, and cost-effective from day one.
Their social platforms had gone quiet — no updates, no conversations, and no connection with their audience. The silence created a perception of inactivity and left potential clients with no reason to engage.
We executed a three‑phase plan to restore trust, rebuild reach, and accelerate qualified growth. Each phase shipped fast, measured what mattered, and prepared the foundation for the next.
We rebuilt credibility at the source — the website — and made it discoverable again. Security first, then speed and search.
We re‑introduced the brand where prospects already were — with consistency, clarity, and proof.
We built a simple, reliable intake that prioritizes fit over volume — so conversations start qualified.
We ran three parallel workstreams to move fast without breaking trust: funnels to capture demand, SEO to restore discoverability, and organic programs to compound reach. Each lane shipped weekly, measured impact, and fed the next iteration.
Map buyer intent to journeys, then guide clicks to qualified conversations.
Secure, fast, and indexable — so discovery and credibility return quickly.
Credibility loops through content, engagement, and community.
We segmented by firmographics and intent, matched offers to stage, and protected budgets for learning before scaling into winners.
Direct, de‑jargonized copy with credible proof points. Creative variations emphasized risk control, speed, and measurable outcomes for decision‑makers.
Weekly hygiene: queries, placements, negatives, and pacing. Creative and audience cycles followed a test‑learn‑scale loop with a standing KPI set (CPL, SAL rate, pipeline value).
Immediate wins that brought momentum back — with clarity in what moved the needle.
Sustained performance indicators that validated scale decisions.
A quick look at what made the difference — efficient cost control and a focused structure that scaled impact without adding complexity.
Through methodical bid tuning and creative testing, we brought the Cost Per Click down to just 0.5 AED. The result: every dirham worked harder — higher-quality traffic, better lead density, and a healthier return on spend.
A single, well-structured campaign drove clarity and pace. With fewer moving parts, we could analyze faster, act sooner, and scale what worked — turning a lean setup into outsized outcomes.
Tangible outcomes from a lean, focused approach — better use of budget and stronger client confidence backed by measurable results.
Over 300,000 AED in budget managed across platforms and geographies with a clear read on what scaled profitably. The outcome: disciplined investment, predictable performance.
Consistency and transparency built trust. Tangible gains from the program translated into higher satisfaction and a stronger long-term partnership with AB Capital.
A focused strategy, steady execution, and clear measurement turned complexity into compounding results.
Valuable feedback shared over WhatsApp reflected the client’s satisfaction with outcomes and support — a signal of trust built on consistent delivery and transparent reporting.
Challenges → Clarity → Growth. High‑quality leads, 20x+ ROAS, and a stronger partnership — delivered with intent.
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